Bauer Media is an institution that would be beneficial if it distribute my media product because it is a large company with a wide range target audience. It has more than 600 magazines, over 400 digital products and 50 radio and TV stations around the world. I feel this would work well distributing my magazine as it already distributes Kerrang! magazine which i based my magazine on. However, if Bauer was to distribute my media product, because it also distributes Kerrang! it could become a problem as Kerrang! magazine is such a popular magazine and my magazine would fail when being in competition with it.IPC Media is an institution i came across which didn't already have a specific rock magazine. However, there was a rock/indie magazine that they do publish but it is not majorly targeted to a rock audience. This would be positive for my magazine as there would be more time and room spent on improving my magazine as IPC range of magazines isn't as wide as other institutions such as Bauer Media.
As you can see NME, which is the rock/indie magazine they publish, has a rock kind of look to it as the actors show a feisty attitude and it has a discoloured look to it. My media product is very different to this therefore, i think IPC Media would be a good institution to publish my magazine. I think this because it doesn't have any products that would be in competition with my magazine, therefore buyers of IPC magazine will not have to chose between more than one rock magazine, this will attract more people to my magazine.
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